Annual Fundraiser for Pink Heals Hits Record Numbers

Each year in October, several local fire departments raise funds for Pink Heals through the purchase of special Breast Cancer Awareness shirts, available to the public for purchase and worn by fire personnel throughout the month of October. The annual fundraiser, organized by LAFCRD Firefighter Paramedic Sarah Goldstein, has raised over $10,000 for the Pink Heals organization since 2017. Inspired by her mother’s battle with breast cancer, Sarah designs a new shirt each year to help make a difference in the lives of others. “When someone is diagnosed with a serious illness, they need a strong support system to encourage them to keep fighting," states Goldstein. "We are here to show our love and support.”

This year’s fundraiser has hit new records, thanks to the involvement of several surrounding fire districts; Iona McGregor, San Carlos Park, South Trail, Captiva Island, and the City of Fort Myers. Although the color and front logo on the shirt varies by department, the design on the back is the same and signifies the support for Pink Heals and cancer warriors. This year, thanks to the support of each fire department and their community members, over $10,300 was raised for Pink Heals! 

Pink Heals partners with public safety organizations, local businesses, and families to provide home visits to people in need of support during a medical battle. The visits show the individuals that they are loved, cherished, and important. You may recognize the Pink Heals fire trucks from visits they have made right here in our community, such as their November visit to Alva school for a teacher currently battling cancer. 

Firefighter Paramedic Goldstein has volunteered with the Southwest Florida Chapter of Pink Heals since 2017, but she still remembers when she received her set of pink bunker gear. “The first thing I noticed was my mom’s name embroidered on the sleeve of my bunker coat. My mom received her diagnosis on the day that I was sworn in as a career firefighter,” stated Sarah. “Through her continuing battle, I’ve learned that fighting cancer is a family affair. Volunteering for Pink Heals is my way of honoring my mother and also encouraging others to stay strong in their battle. ”

These limited-edition shirts are available for sale each year in August/September in anticipation of Breast Cancer Awareness month in October. Be sure to keep an eye out for the 2022 design! 100% of the proceeds benefit Pink Heals.